Short Bites: The Vermont Shortbread Company Ezine
SEPTEMBER 2007
IN THIS
ISSUE

Letter from Ann


ann zuccardyHello,

I took a bit of a newsletter hiatus this summer as I grew Vermont Shortbread Company's local brand and now I'm delighted to be back and share with you the September issue of Short Bites.
 
I'm excited to share that Vermont Shortbread Company will soon be partnering with a distributor, Guiding Light Marketing Services. You'll soon be seeing our delicious Vermont Shortbread at retail locations throughout Vermont.

Come support Vermont's wonderful farmers' markets for delicious local produce, and of course, shortbread! Every Saturday until October 13 from 9:00am to 1:00pm, I'll be at the Williston Farmer's Market selling our delicious Vermont Shortbread. Psst - we'll be offering some mouth watering samples!
 
For my loyal corporate customers who like to order their shortbread with a phone call or email message, you'll be happy to know we now accept credit cards.  If you know you're going to be a frequent gift sender, I suggest prepaying with a credit card for a bulk order.  I offer discounts of 10-20% for these orders and all you have to do is tell me when and to whom you want each shortbread gift box sent as the spirit moves you.  We will keep track of how many you've sent - all you do is tell us what you need. No more invoices to keep track of!

Oh, be sure to check out Vermont Shortbread Company in the August issue of Business People Vermont magazine.  I was interviewed for an article called Media 2.0.
 
Last but not least, take a look at the article about coffee and connecting written by none other than my SCSU college roomie and current corporate communications executive, Anne (aka "Wik") Wikavitch. 
 
There may be a nip of fall in the air so warm yourself up right here with some good sipping and eating! 


Sincerely,

Ann Zuccardy, Owner
Vermont Shortbread Company

 

 

New Shortbread Product

Shortbread Fingers

Our Newest Product 
Our "research and development" department is getting ready to release shortbread fingers in traditional (plain) and chocolate chip flavors.  Shortbread fingers come in a convenient 2 ounce package. Two fingers to a package - just enough to enjoy with your afternoon tea (or coffee!).  We'll be sure to let you know when they're available online. 

It's not quite Christmas, but the weather is just right to sample our tried and true seven shortbread flavors in two sizes.  Try one with a cup of hot Vermont cider or your favorite tea or coffee!

shortbread

Shortbread 8" Round
$17.00

Click here to order using our safe and secure PayPal payment system.

 

Vermont Shortie

Vermont Shortbread Company's Famous "Shortie"
$3.00

Click here to order using our safe and secure PayPal payment system.

 

Food for Thought

Rediscovering Coffee, Cafes, and the Art of Conversation

By Anne Witkavitch

Lately I've been doing something new: Reconnecting with people in my life. Somehow most had become impressionistic blurs as I raced by them at top speed, running in life's perpetual marathon, sprinting towards a finish line with about as much success as trying to walk up a down escalator with my feet tied together. The catalyst for this rediscovery has been a little dark bean from Columbia.

Grind it, brew it, smell it, swig it - I'm not talking about the tinny, watery, brown liquid in a cup variety. I mean "real coffee," the rich, roasted brew whose aroma arouses a desire to sit, savor, and sip its delicious blend in the company of others. I readily admit my addiction to this aromatic cup of comfort -- hot or cold - and it has become a must-have staple in a life of ups and downs, opportunities and challenges, fast lane cruising and slow Sunday driving.

A good cup of coffee used to mean nabbing a java from one of a multitude of Starbucks kiosks lined up in the airport concourse. Today it no longer feels politically correct to drink my coffee on the run. Coffee has become a revelation for me and I am born again in my desire to feel it flow through my veins. I have made coffee in my life somewhat of a social custom, much like it is in Europe, and it provides me with the perfect excuse to slow down and give myself a break.

I now schedule early morning catch-ups over coffee with my friends, a pleasant, peaceful way to start any day. I regularly visit the coffee shop at work to grab a cup and socialize with colleagues I rarely see come out from behind their laptops, except to get their midday caffeine fix. My husband and I often rock in our chairs on the front porch, lingering over a late night cup, warming our hands around the base of our mugs as we share that rare moment of together time while the children sleep soundly in their beds.

Whether it is the desire for caffeine, company, or conversation that enchants me, I'm not quite sure. I do know that coffee has raised the bar on my quality of life - and, oddly, has also exponentially increased the number of holiday cards I am sending this year.

Ferris Bueller said, "Life moves pretty fast. If you don't stop and look around once in awhile, you could miss it." My little friend, the bean, has taught me to slow down and smell the coffee. As I saunter and sip my favorite house blend, I notice that the people in my life are now, at last, coming into focus. For now, I'm content with stepping off the fast track and joining the fun walk instead.

Anne Witkavitch is a Connecticut-based writer, whose musings about being a 21st century mother juggling family, career, and graduate school while pursuing her publishing dreams can be found on her blog: www.theeclecticwriter.typepad.com. There's nothing she loves more than to enjoy her cup of coffee with a thick slice of Vermont Shortbread!

 

Bits 'n Bites

Meet the Shortbread Lady

Eastern States Exposition
On Friday, September 28, Vermont Shortbread Company will be sampling and selling our famous shortbread at the biggest fair in the northeast, the Big E, in West Springfield, MA.  Come to the Vermont building at the Avenue of the States between the hours of 10-5 for a sample and a hello (extra shortbread for you if you bring me my once yearly ration of fried dough).  Cross your fingers for a perfect New England autumn day.  

Access to CVU - Blogger Basics 
For you local folks, Champlain Valley Union High School's Access program offers some great programs for all learners of all ages.  You name it - everything from tofu making to digital photography to clogging is available through this program.  I've designed a course called Blogger Basics which begins on Tuesday, Oct. 9 from 7-8:30 and meets 4 consecutive weeks.  One of the things I've learned from my own blog is that I really enjoy working with business owners on the creative aspects of blogging: finding your voice, finding inspiration, and marrying creative impulses with savvy marketing.

Vermont Venture Network
I've been asked to speak as the Growth Company Showcase at the October 25 Vermont Venture Network meeting. The group meets at 8 a.m. the Wyndham Hotel on Battery St. on Burlington's waterfront.  The network is an educational and networking organization that has been meeting monthly since 1989.  

Entrepreneurs vs. Entitlements: The Future of Vermont's Economy
I'll be participating in a panel discussion about the challenges facing entrepreneurs in Vermont at this symposium on Friday, November 30 at the Sheraton in Burlington.  This conference features the likes of authors David Audretsch and P.J. O'Rourke.  I don't have conference times yet...stay tuned to next month's Short Bites for more information. 

 

Customer of the Month

Bonnie Sweeney of Vermont National Country Club

Bonnie Sweeney certainly understands the value of gratitude and expresses it to her new Country Club members by sending them a delicious Vermont Shortbread to thank them for joining the Country Club.

Click here to read Bonnie's shortbread testmonial

Want to be a featured VSC Customer of the Month? Send your shortbread testimonial, photo and website link to Ann Zuccardy at ann@vermontshortbread.com.

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Copyright 2007 Ann Zuccardy, Vermont Shortbread Company. All rights reserved.